Let’s stop asking how to cut through the noise and just do it.
The State of the Content Universe: It’s Loud Out There!
When we talk about content today, whether we are the creators or the audience, too often we find ourselves asking how to “cut through the noise.” It would hardly be an exaggeration to say that we dedicate more time and resources to this challenge than actually creating and experiencing quality content.
The reasons behind why we face this dilemma on a daily basis are numerous, almost countless, but at the heart of the matter is the simple fact that the creator-audience relationship is now dictated by middlemen — social media platforms and search engines.
As creators, we’re stuck in a vicious cycle of paying social media networks and search engines to generate the same leads. We have to ask ourselves why are we wasting valuable resources on ads and SEO that we could be dedicating to creating better content, interacting directly with our audiences and strengthening loyalty.
The Solution: Revolution
At Meshapp, we see a more direct relationship between creators and audiences as the next logical step for content from both a marketing and experience perspective. But it is not simply evolution. It is a revolution that requires creators and audiences to take bold actions, but it’s also up to innovators to provide them with the tools to make those actions worthwhile.
We are dedicated to being one of these innovators and taking a leadership role in changing the way we experience content by developing practical, accessible technology that will power future content experience platforms.
For more information about Content Experience Contact Us
R. Lusíadas 9/RC F
1300-365 Alcântara Lisboa
Campus Universitário de Santiago, Edifício 1